This collection of fabrics was created exclusively for JoAnn Fabric & Crafts. Through a partnership with Simplicity Pattern Group, we collaborated on prom silhouettes that would compliment the various fabric substrates such as charmeuse, organza, and taffeta. Working closely with the licensor, retailer, and factory ensured the right colors and key looks for the intended market. The berry colored embroidered taffeta was an exciting achievement; the trustful relationship I had with the buyer caused him to try a fabric with one of the highest retail prices at JoAnn's, and has become one of their best selling fabrics!