This project was created within a group. We were given the task of identifying a luxury company and a current service that it provides and how that company might improve the service. Our group chose to focus on a recent experience we had at an Hermès Pop-Up Shop in New York City and how the brand could improve it's next pop-up shop experience while growing their aspirational customer base. 

Disclaimer: This blueprint is hypothetical, created for an education project and is not approved or utilized by Hermès. The use of the Hermès logo and brand elements is simply to demonstrate how the brand could improve their current service blueprint.