BRAND AUDIT - PRADA

This project was completed over the course of a semester with a team. By using brand management and marketing evaluative tools such as brand resonance, brand value, and megatrends in the market I gained a greater understanding of what global luxury brands need to succeed. 

Disclaimer: This brand audit is not approved or utilized by Prada and is an educational research project. The use of the Prada logo and products is simply to demonstrate the brand elements.