BRAND EXTENSION - Hermès
This group project was completed over the course of the semester. We were challenged to take a current luxury company and create a new cross-sector venture oppurtunity and plan to execute. My group created an exclusive luxury hotel for Hermès; Le Thierry, named after the founder These are examples from the final presentation of what we envisioned the hotel looking like as well as featured ammenities.
Disclaimer: This brand extension is hypothetical, created for an education project and is not approved or utilized by Hermès. The use of the Hermès logo and brand elements is simply to demonstrate how the brand could launch into the hospitality sector. This project logo was purely for the purpose of education and is not used in any way for profit.